Welcome back for Part 2. If youre ready, willing and able to kick your small business marketing and advertising up a notch then sit back, grab a cup a joe and make some mental notes because this is some great stuff.
There is no excuse for low-grade promotional materials when youre in business for yourself. Your cards, brochures, flyers, letterheads and even the packaging material that you use to send products to your customers all need to be first class all the way.
If youre worried about the high cost of printing but you still want to go color you can use a screen print to make it appear as if there are different colors when in reality all the colors are the same but at different tints. This can be done for anything printed, and it should be printed ion high quality paper. The fact is, these promotional materials are sometimes the 1st impression that a person get of your company and, if youre using cheap materials, guess what people are going to think?
Speaking of promotional materials your business card is one of the most important that you have. If you can make it a mini-brochure and stuff it with all the pertinent info that you can youll see that it can and does deliver. If you want you can even use it as a promo-card and put a discount on it for people who bring it to you at your location. There is a famous car salesman story that talks about a guy who used to take his cards, with a discount offer on the back, to football games and throw them by the handful off of the upper decks during the game.
One of the most vital things you need to do is to thank people for their business or their referral. Sending a thank you card, flowers, a gift certificate, anything that says how grateful you are that they made a purchase or sent someone that did. There is nothing better to create an affinity for your business in your community than to tell people how much you appreciate them.
Finally theres one thing that you can and should do to be the best in your business; copy what the best do and do it too. The fact is that as long as you dont break any copyright rules you can copy anything that your competitor does and, if you analyze what theyre doing well enough, you may even be able to do it better.