The good thing about today’s tip is you can spend as much money as you want. The bad thing about today’s tip is you may ultimately have to spend a lot of money for it to be effective.

Try a Pay-Per-Click marketing campaign.

Essentially in a Pay-Per-Click marketing campaign, you create an account with a search engine (probably Google or Yahoo!) and you bid on specific keywords for your site. When someone types in one of these keywords, your site will be at the top of the search results, usually highlighted in the “sponsored links” category.

The nice thing about Pay-Per-Click marketing is it really narrows in on your target market; you’re not advertising to the whole world, just the people that want to search your particular keyword(s).

Unfortunately though, you do have to pay the amount you bid each time somebody clicks on your link.

Let me give you an example:

Let’s say I want to bid on “business blog” with Google’s PPC program. I create an account and I see how much the highest bid on “business blog” currently is. Let’s say the bid is $.25 per click. I would go in and out bid that amount ($.30) to ensure The New Business Blog was the first site listed.

Now, whenever anyone searches the term “business blog” The New Business Blog would be the first site to be listed. Now, whenever anyone clicks on my link, my account with Google is debited by $.30.

When you create your account and bid on your keyword(s), you set a spending limit so that once you’ve reached the amount of clicks to bring your account balance to $0, you will no longer be ranked first.

There is a lot of work that goes into researching which keywords to bid on, how much to bid, what keyword description you should use, etc. So, if you’re serious about starting a PPC campaign, I would recommend doing a lot of homework.