Why should people visit your site as opposed to another one?

Probably because you do something better than anyone else or, at the very least, you put a fresh perspective on a relatively generic topic.

Be bold. Promote your uniqueness.

If you’re site is the same as everyone else’s, what’s the incentive for people to come to yours? There isn’t any.

But, if you make your site different, if you put a new perspective on a topic or you are bold with your ideas, people are going to take notice and continue to come back for more.

Don’t try to write the way you think people want you to. You’ll just end up coming across as insincere and phony.

Granted, this is going to vary regarding what sort of site you have. If you have a blog, you can get away with being a little more controversial than if you were running a book store. Not to say that you couldn’t find ways to be creative and “out there” while running a book store, but I don’t think you’d have the same amount of freedom as someone who was trying to promote their blog.

Write in your own voice and bring your own bold perspective and I think you’ll be surprised at how much this will help you promote your site.