Sometimes there’s only so much that you can do on your own to promote your site or your business.
When you’re starting a business or a site, most of the word of mouth (the easiest way to grow) is going to come directly from you, if only because you’re the only one that really knows about the business or site to begin with.
Once other people find out about the site though, you need to get them to do your work and pass on the site to everyone else.
Tell people to tell others
What I mean by that is remind people to spread the word about your site.
For example, if you collect email addresses on your website (which you should be doing anyway) every day, week or month (depending on your content) send out an “exclusive” email to the people who’ve submitted their email addresses to you. This could be a tip of the day, thought of the week or an article you can only read by email.
At the end of the email, write another statement that simply says, “Did you like this tip/thought/article? I bet you know three people that would benefit from it as well. Please pass this email on to them!” and have your site’s URL directly under the paragraph.
Even if only 10% of the people who received your original email follow through and forward your email, you’re going to increase the number of visits to your site or business by a couple of people each day, which will lead to more customers and ultimately more money for you.
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