Today’s tip will not only help you bring in new customers but, more importantly, will help you retain all of your current customers or site visitors.

Have great customer service.

I know, this is probably one of the more obvious tips I’ve given, but the fact remains that it’s hard to get customers or visitors, so once you do get them it’s in your best interest to keep them. The easiest way to do that is through great customer service.

Regardless of whether you have a business, a website or “just” a blog, you need to have top notch customer service. Some examples include:

• Returning emails and phone calls as quickly as possible
• If you make a promise to a customer, keep it.
• Over promise AND over deliver, but be careful to not go overboard on your promises.
• If a customer asks a question that you don’t know the answer to, be honest and say so. Then get busy finding out the answer.

My high school basketball coach used to say, “Take care of the little things and the big things will take care of themselves,” which is true in customer service as well. Great customer service typically comes down to your willingness to do the little things that your customer expects or wants, like delivering a product when you said you would.

While your customers may not always remember the great customer service they receive from you, all it takes is one slip up to lose that customer, and in some cases their referrals, forever.