Archives for July 2006

Congratulations to Daily Fuel Economy Tip

Today I’m going to “toot my own horn” (which if you read yesterday’s post, The Donald would say that’s perfectly fine).

This morning, I checked the web stats for Daily Fuel Economy Tip and I noticed that at some point yesterday, I reached the 75,000 hit “milestone.”

Now why that certainly may not seem like much, for me it’s quite an accomplishment. Considering I have next to zero web design skills and that I really don’t know a whole heck of a lot about cars, 75,000 hits is a pretty big deal.

So, with that being said, congrats to Daily Fuel Economy Tip and hopefully the next 75,000 hits will come even faster than the first.

Think Like a Billionaire

I hope that at some point in my life I will be able to tell you what it feels like to think as a billionaire, but in the meantime, I will tell you a little bit about Donald Trump’s Think Like a Billionaire, the latest business/motivational book I’ve picked up and read.

I’d just like to preface this by saying even if you don’t particularly care for “The Donald”, this is a book worth reading. Without a doubt, Donald Trump is one of the single greatest self promoters in the world, not to mention one of the most business savvy people around.

Yes, some of his antics are over the top (coming out with his own clothing line, telling everyone who will listen how great he is, etc.), but at the same time, don’t you think those over the top antics are what made him a household name?

Can you name even three other billionaire real estate magnates? I know I can’t. But, we all know the Trump name.

Anyway, back to the book.

I think the book was a good read and gave a lot of pointers on how to get yourself on the path to becoming wealthy. For example, if you want to be successful in business, you have to be willing to trust your gut and take risks. You also have to be willing to accept your failures, learn from them and then move on.

The only thing I would have changed about the book is it tends to focus on getting rich through real estate. Don’t get me wrong, I expected that, after all, it is how Trump made his fortune. But I was also hoping it would delve more into entrepreneurial sorts of things (starting a business, brand and image building, etc.).

All things considered, it was certainly worth picking up from the library and I would recommend it to all Trump fans as well as anyone who dreams of making tons of money.

New Site on the Blogroll –

First off, I’d like to thank the person that submitted my Daily Fuel Economy Tip site to, as it got over 20,000 hits over the last two days. My Google AdSense account thanks you.

Okay, back to what I originally intended to talk about which is

As you may remember from my post on procrastination, there was about a two month period where I didn’t check my New Business Blog email account. During that time, I received an email from a guy named Adnan who wanted to swap links with me. So, two months later, this is how I first came to find out about Blogtrepreneur.

Anyway, I’ve visited the site a couple of times and I think there’s a lot of good information to be had. Adnan is in the middle of putting together his own e-business ( so I think he would be a good resource for anyone else out there who is thinking about putting together a for-profit site. Myself included.

Some of the topics covered on Blogtrepreneur include Google AdSense, how to start an e-business, blogging for money, and search engine optimization. These topics are covered well and would be a great starting point for anyone who is in the process of starting a blog or an e-business.

So, for those of you interested in checking out another online business resource, I’d recommend checking out

How Irresistible is The Irresistible Offer?

Another book I had an opportunity to read while relaxing on the beach was The Irresistible Offer – How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner. I thought the title was catchy enough, so I went ahead and gave the book a try.

All things considered, I thought this was a pretty decent read. Although much of the information given is kind of common sense, Joyner does a good job of presenting the information from the viewpoint of both the buyer (your customers) and the seller (you).

Without going in to too much detail, Joyner believes that in order to turn a potential customer into a paying customer, you have about three seconds to capture their attention and make them believe your product or service is just as valuable (or more valuable) than the money you want from them.

The reason behind having such a short amount of time to convince a potential customer is because consumers are so bombarded with advertising and product information, they have instinctively learned to tune out items that are of little or no interest or offers that are just plain awful.

Most of The Irresistible Offer focuses on what an “irresistible offer” is and how to go about creating one.

Again, without going in to too much detail, according to Joyner, an “irresistible offer” consists of high ROI offer (a customer will get more from owning your product than they would just keeping their money or buying someone else’s product), a touchstone (something that quickly explains what you’re selling, how much it costs, why the customer should buy and why they should believe you) and believability (people know that if an offer seems too good to be true, it probably is).

So, if you can bring these items together, you have put together an irresistible offer and will have a much better chance of making a sale.

Joyner’s classic example of an “irresistible offer” was the old Domino’s Pizza “30 minutes or it’s free” guarantee. According to Joyner, the offer had a high ROI (if you’re hungry, you don’t have to wait long), a touchstone (you’re getting pizza in 30 minutes or less, or you don’t pay anything) and believability (Domino’s followed through on the offer).

All things considered, I thought this was a pretty good basic marketing book. While I don’t know if I will be rushing to add this to my own personal collection, it was certainly worth grabbing off the library shelves.

Millionaire Republican Review

While I was at the beach this past weekend, I read a couple of interesting books in regards to business, entrepreneurship and just wealth in general.

One of the more interesting books I read was Millionaire Republican – Why Rich Republicans Get Rich – And How You Can Too! by Wayne Allyn Root. While I don’t classify myself as a Republican (I’m more of a fiscally conservative, socially liberal moderate), this looked like a pretty interesting read.

All things considered, I’m pretty glad I read the book. While Root was a bit over-the-top in regards to his Republican stance and self boasting, Millionaire Republican was an easy read that had some valuable points.

The core of the book is very pro-entrepreneur, which I liked. I’ve said it time and time again, if you want to make it big (I’m talking tens of millions of dollars) you need to own a business, and Root does a good job of driving this point home.

Another point Root really harps on (to the point of almost going overboard) is the fact in order to succeed at business, or anything for that matter, you have to be an optimist (Republican) because if you are a pessimist (Democrat) you will do nothing but drag yourself and your business down.

I full-heartedly agree with the point Root makes regarding the need to look on the bright side, however I’ve known enough pessimistic Republicans and optimistic Democrats to know that he is using faulty logic in equating the two political parties with the two different outlooks on life.

The other item that rubbed me the wrong way was Root’s boasting, in particular his claim that his company was the only publicly traded gambling site on Wall Street. That sounded a bit fishy to me (oh God, the pessimist is emerging) so I checked it out. It turns out, his company is traded on an Over-The-Counter board, so it’s not even a “real” stock.

Don’t get me wrong, I have no problem with people bragging about their accomplishments. I certainly wish I had this guy’s money. My problem lies with the embellishment of the truth. Don’t try to make yourself sound bigger than what you are.

In summary, I would recommend this book for anyone whose political views skew to the right and is looking for a quasi-entertaining, quick read.

The Price of Procrastination – A Lazy Man’s Confession

Well, this seems to be a recurring theme – I’m enthusiastic about posting on my blogs, I stick with it for a few days and then something comes up and I end up not posting for days or weeks at a time.

I wish I could say the above statement is entirely true. Unfortunately, it’s not. You see, stuff doesn’t usually come up; I just find ways to procrastinate and I end up not posting.

It’s not usually due to lack of content, mostly just lack of motivation. For those of you who know me, I’m not a loss of opinions or ideas, so that will probably never be the issue.

But, in the future it may not be lack of motivation either.

I finally got around to checking my New Business Blog email account, and by the time I finished cleaning out my nearly overflowing inbox, I was just about ready to kick myself for being so lazy.

There are two instances that really stick out in my mind. The first was an email dated May 30 (yeah, it’s been that long since I checked my email) from a copy editor at the Dallas Morning News. The editor was doing a story on high gas prices and simple things people could do to help reduce their fuel consumption and wanted to use the Daily Fuel Economy Tip as a reference in her article.

For those of you not in the know, the Dallas Morning News is the largest newspaper in the 9th largest city in the United States.

Needless to say, I wrote back to the editor, apologizing up and down for such a tardy response and letting her know I would be glad to be referenced in her article. Too bad the article was published on June 5.


The second email came from The emailer had noticed The New Business Blog, showed it to her boss who in turn wanted to send me a copy of his book, The Wisdom of the Flying Pig.

While this may not be as cool as being referenced in a large newspaper, it was neat to see that someone liked The New Business Blog enough to want to send me a copy of their book to read (and then, more than likely, post a book review).

So, again, I wrote another apologetic email, asking for a second chance. So, Ms. Emailer-Who-Will-Remain-anonymous, if you see this post, I still want to read the book!

Aside from trying to just get all of this off of my chest, there is a moral to this story: being a lazy procrastinator may seem like a good idea, but it pretty much blows. Just think, instead of talking myself into watching reruns of Seinfeld, The Simpsons and Law and Order, I could have just bucked up and continued writing seemingly good posts.

Or, at the very least, checked my email!

So, the next time you find yourself plopped down in front of the TV because you “have nothing else better to do” remember this article and try and coerce yourself to get up and do something.