Archives for September 2014

Want to be Successful? Avoid These 5 Emotionally Charged Habits

There are, to be sure, many things that contribute to your overall success. Things like your attitude, your ability to lead, your people skills and so forth all have a big influence on it, no doubt.

One factor that many people don’t realize is extremely important however their ability to manage their emotions and, when under pressure, remain calm. Below are a number of behavioral factors that the president of TalentSmart, Travis Bradberry, advises that you avoid in his post on LinkedIn entitled “Emotional Intelligence 2.0”

If you want to make sure emotions don’t hinder your success, read on. Enjoy.

1) Successful people never live in the past. Bradberry says that “Emotionally intelligent people know that success lies in their ability to rise in the face of failure, and they can’t do this when they’re living in the past.”  He goes on to say that “Anything worth achieving is going to require you to take some risks, and you can’t allow [past failures] to stop you from believing in your ability to succeed.” In other words, living in the past makes it very difficult to move forward in the future.

2) Successful people don’t try to be perfect. Here’s the thing; perfection doesn’t exist. Bradberry says that “Human beings, by our very nature, are fallible”, and adds that “when perfection is your goal, you’re always left with a nagging sense of failure, and you end up spending your time lamenting what you failed to accomplish and what you should have done differently instead of enjoying what you were able to achieve.”  Realizing that perfection is an impossibility, successful people instead aim to do their very best and are content with the results.

3) Successful people avoid surrounding themselves with negative people. The fact is, it’s human nature to listen to people who complain because we don’t want to seem impolite or insensitive but, as Bradberry says, “There’s a fine line between lending a sympathetic ear and getting sucked into their negative emotional spiral.”

Unfortunately, negative people are quite toxic and, if you associate with them too closely or too often, that toxicity can definitely cause you problems you don’t want or need.  Bradberry gives some excellent advice about how to deal with negative people; “Think of it this way: If a person were smoking, would you sit there all afternoon inhaling the secondhand smoke? You’d distance yourself, and you should do the same with complainers.”

4) Successful people don’t hold grudges or dwell on past problems.  Highly successful people are usually emotionally intelligent and they focus on solutions rather than focusing on problems or holding a grudge for an error that someone made in the past. Bradberry explains that a person’s emotional state is determined by where they focus their attention. “When you fixate on the problems that you’re facing, you create and prolong negative emotions and stress, which hinders performance. When you focus on actions to better yourself and your circumstances, you create a sense of personal efficacy that produces positive emotions and improves performance.” He advises that anyone looking to be successful avoid holding grudges, and anger, at all costs.

5) Successful people can say “no” if it’s necessary.  Interestingly, it’s been found that people have a difficult time saying “no” are more likely to burn out early in their careers, suffer from stress and even from depression. Bradberry says that “Saying no is indeed a major challenge to most people,” adding that “it’s a powerful word that you shouldn’t be afraid to wield.” In fact, successful people don’t “beat around the bush” when they feel the need to say “no”, especially if it means honoring their existing commitments. They simply say it and move on.

Hopefully the information and advice above has opened your eyes to some negative habits that you might have yourself and will help you to change them. Working on these things regularly can, over time, change your negative habits to positive ones, and usher in a success that you never thought possible.

The importance of content marketing optimisation

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Optimising content marketing is as important as the digital strategy. Every day we read the already well-known phrase “content is king”. However, we do not always stop to understand the magnitude of that statement. Indeed, to reach our target audience today, we need to provide value, offer a proposal that highlights, and sparks interest.

As a result, we turn to the daily publishment of vast amounts of information, in all its versions (articles, videos, photos, infographics …), which do not always get the expected response from the user. This happens for a reason: the content must not only be good, but extraordinary. It must be so very bright that it can impact directly in the heart of the recipient.

Therefore it is important to develop a content strategy; to work each message, to highlight each piece of content, each element that makes it, in order to maximize its ability. This is called content optimisation, which can be achieved if we follow the following steps:

Adapt content to different devices

Some small business trends show that we are not yet really aware that there is life beyond the computer. When consuming information, 41% of these users opt for their smartphone, while 20% prefer their tablet, while only 16% use their computer. Therefore, the content must be clearly visible on any device, especially considering the usability of it.

Enrich the message with links to reference sources

One way to increase the credibility of the content is to strengthen the arguments with opinions and media data demonstrated and corroborated. Thus, our contribution gains in value; which will help you stand out from other similar pieces.

Do not forget the visual component

The image is the queen of the Internet. Not surprisingly, Marketingquery has suggested that 90% of the information we pass on to our brain is visual. 4 out of 10 users better assimilate the content text in image. So the success of infographics explains this trend. It contributes to a better assimilation of the message, and we are able to remember up to 80% of what we see, while only 20% of what we read. Therefore, we cannot pass up the opportunity to strengthen our content with images.

A video is worth a thousand words

The demand for audio-visual content by users continues its remarkable growth. The latest report from Adobe Digital Index showed an annual growth of 157% in this type of behavior. So, the videos have been established as the most demanded of the Internet content. An incentive that becomes a key for optimizing our content element.

Similarly, the existence of video helps to increase the residence time of the page, and thus the contact mark.

We must feed the need to know more

Resources like suggesting related articles, links to other posts or content created by the company, and the proposed discharge incentives are complementary content that engage the user, while allowing us to know them better, tastes, preferences, habits of behavior and why not, personal data to keep in touch.


Digital Activity

There are plugins and online options that allow specific phrases to be tweeted with the article, with one click. Thus, their natural instinct to share feeds. Users enjoy discovering and sharing content on social networks. 84% say they share content as a way to convey their commitment to certain social problems. Furthermore, for 78% share in social networks allows them to get in touch with people, promote interaction and know their interests. Also, 69% feel part of this place called world when contributing content. Ultimately, 49% shares information and ratings on products in order to contribute their personal evaluation and even move to action.


Encourage conversation and interaction with content

The Internet is an open dialogue and a free exchange of information and content medium. Therefore, it is important to give the public the tools to express themselves, discuss and share their content wherever they wish.