The Art of War

For years I had heard about what a great read The Art of War, by Sun Tzu, was for anyone interested in running a business. For the longest time I resisted reading it, but this past week I finally picked up a copy at the library.

Needless to say, it was worth the read and lived up to the hype.

Essentially, The Art of War was written by Sun Tzu, a great Chinese military general from around 500 BC. When the book was written, obviously it was meant as study material for people in the military, not people in business. However, over time people began to realize that much of what Tzu was applying towards war was also applicable towards business.

For example, Tzu stresses the importance of proper planning. According to Tzu, if you knew yourself, knew your enemy and knew the lay of the land where you were fighting, you would know the outcome of every single battle even before you fought it.

Much is the same in business. If you properly plan your business, know it inside and out, know the competition inside and out and know your market, you should have a pretty good idea how well you’re going to do.

All things considered, this was a relatively quick read and should be a MUST READ for anyone who plans on running their own business.