Creating a Purple Cow

I want my business to be different.

The other day I picked up Purple Cow: Transform Your Business by Being Remarkable by Seth Godin in the hopes of finding out ways to differentiate In My Memories from similar sites. While I don’t have any other books to compare against, I think Purple Cow should be on every entrepreneur’s must read list.

The book was a quick read (it took me an afternoon to get through it) and it had several helpful points. But there was one point in particular that stood out above the others:

Your business can’t be everything to everybody. Focus on your target market and then make your product or service the best that it can be for that particular group.

Don’t worry about trying to make your product for the masses because it ultimately won’t be good enough for anybody; tailor your product or service to your target market and it’ll end up being great.