How to Start a Fundraiser


The most common way for an organization to tackle the ‘lack of funds’ problem is to raise funds through a fundraiser. Even though raising funds requires the organization to put in big effort, the money raised can prove to be an essential support in the long run.

However, estimating the amount of money needed is one thing, and starting a fundraiser is something completely different. It’s not easy to run one when you’re unclear about the basic steps that need to be taken. In order to make your fundraiser successful, you need to plan meticulously plan it out, so that you increase the probability of making it profitable.

Here are the steps that you should keep in mind to ensure that your fundraiser hits a homerun.

#1: Choose a Worthy Cause

Regardless of how much cash you want to raise, you will have to start with a worthy cause. People who take part in a fundraiser or buy the merchandise sold at such an event only do so because they’re motivated by the cause.

So ensure that the cause you’re selecting is worth it. Let everyone know why exactly you’ve chosen it by highlighting the important points. Ultimately, the more worthy your cause is, the easier it will be for you to convince others to contribute to your fundraiser.

#2: Do Your Homework

Making the right decisions is critical when you’re running a fundraiser. You can’t afford to make any costly mistakes. This is why you should do your homework prior to starting the fundraiser. Look into other organizations or groups who have done something similar in your chosen area.

See if any of their ideas go with your vision. Understand why some of the fundraisers were successful while others weren’t. Taking this step will help you take better decisions that will lead to the success of your fundraiser.

#3: Determine the Fundraiser Type

What type of fundraiser would work the best for you? If your organization has already tasted success with a certain type of fundraiser in the past, then you could go with that. Since it’s already been proven to work.

If not that, you could go for a seasonal fundraiser where you plan according to what’s in vogue at the moment. For instance, if it’s the baseball season you can have a baseball merchandise sale, along with offering promotional koozies for your organization. Try and keep your fundraiser as relevant to the current season as possible.

#4: Set a Fundraising Goal

In order to boost your chances of success, you need to set a fundraising goal. This gives your volunteers a specific direction to work in. While it’s okay to have big goals, try to be realistic in your approach.

Consider the kind of profits you generated during any previous fundraising events, and use them as a yardstick to to create practical goals.

#5: Work on the Promotion

One of the most important steps that you cannot afford to miss is the promotion of your fundraiser. While different organizations approach it differently, there are a few things that will always remain common during promotion.

To start with, you can create a press release that can be sent to local newspapers and get radio stations to share it with their community. Besides that, try and leverage the power of posters and flyers that can be easily distributed at restaurants, universities and other places that allow public postings.