What The Beatles Can Teach You About Blogging

“All you need is blog.  All you need is blog.  All you need is blog, blog is all you need.”

(Ok, so that’s not really how the song goes, but it’s a fitting introduction.)

What can The Beatles, one of the greatest and most well know bands in history, teach you about being successful in your online business?  They can teach you the two most fundamental (although seemingly contradictory) lessons that will take you and your blog or website to the top and help keep you there.


Can you think of a Beatles song that you genuinely don’t like?  Probably not.  It’s safe to say that The Beatles consistently put out great music.  Their music stuck with people; not only was the music catchy, but the lyrics spoke to people.

In order to become a successful blogger or internet marketer, you need to consistently put out great copy.  Your words not only have to grab people’s attention, but your words need to resonate long after people stop reading.

Put out consistently great copy and you’ll consistently grow your traffic and profits.


When The Beatles first played the Ed Sullivan show, they played what would now be considered kind of “poppy” music.  Songs like “I Want To Hold Your Hand,”Love Me Do,” and “Can’t Buy Me Love” were all the rage, and certainly fit in with what was popular at the time.

Fast forward 10 years and several albums later and you would think you were listening to a completely different band.  Songs like “Come Together,” “Yellow Submarine,” and “Let It Be” filled the airwaves, and, again, fit in with what was popular at the time.

The Beatles evolved with the times and what people wanted to hear.  Had they suck with the original formula, they would have been nothing but a passing fad and not considered one of the greatest bands of all time.

In order for your blog or products to continuously succeed, you and your writing will need to evolve.  Take the pulse of your readers, tailor your posts to their wants and needs, not your own.  By changing your posts and copy to be in line with your readers desires, you’ll be able to sustain your success for the long haul.

Be consistent, yet always evolve, and enjoy lasting success.

What are your thoughts?  Who’s your favorite Beatle?  What’s the best Beatles song?  Leave your comments below.


  1. Pam French says

    Great food for thought!

  2. You say you want a revolution
    Well, you know
    We all want to change the world
    You tell me that it’s evolution
    Well, you know
    We all want to change the world

    “Revolution” by the Beatles

    Write great content and stay current – keep learning, growing and changing. Sounds like a fantastic formula to me! Your words are greatly appreciated.