5 Steps to Maximize Conversions on your Landing Page

If you use a Landing Page to attract and then send people to your website, and you’re not satisfied with the results that you’re getting, it’s possible that the headline, body copy or your call to action aren’t as persuasive as they should be. If that’s the case, the 5 Steps you’ll find below will help you maximize your conversions and drive much more traffic to your website.

Although some might disagree, writing an effective landing page isn’t a complicated process by any means. The problem lies in the way you lay out your content and the words that you use as anything “wrong” may cause a prospective customer to leave your page and surf on to the next. It’s for that reason that, no matter what you have on your landing page, it must be as tight and focused as possible.

To make your Landing Page copy tight and focused you should…

  1. Remove any distractions. The more unneeded copy or buttons that you have on your landing page, the more likely that someone will wander away from it and never make it to your website or make a purchase. For this reason you should remove any navigation to the left or right and leave only the main menu items that are a constant reminder that you are potential customer is still on your site. Also, keep the copy as short as possible. Unless you’re selling a very high end product or service it’s been found that between 100 and 300 words are usually sufficient to get someone to make a choice to keep going and/or make a purchase.
  2. Keep all content above the “fold”. If you force your potential customers to scroll, and scroll, and scroll down and endless page of content to get to your offer, you’ll find that your results are poor at best. Better to keep your offer and other important info above the fold to avoid this.
  3. Remind people about how great your product or services are. Use all headlines and subheads to emphasize why people clicked on your landing page in the first place. Use bullet points to emphasize your benefits and use a “highlighter” to point out anything vitally important that they should know.

It’s also a great idea to put your best testimonial  in full view as well as your “buy now” button or any other call to action you need to help your customers make the decision to make a purchase. You can also use engaging words on your call to action button like “Get Started Saving” or “Start Learning  Today”, words that will reinforce the benefits that your new customer will immediately get once they make a purchase.

  1. Create a simple Order Form. Let’s face it, filling out online forms is really a pain. If you ask for so much information that your prospective customers start getting teary-eyed it means that your order form is much too involved and will cause them to give up in frustration. Simply ask for the most vital information that you need and nothing more.
  2. Ask for the sale. Once a potential customer gets finished reading your landing page’s content, you don’t want to shy away from giving them the extra push to commit to a purchase. To that end, tell them exactly what they need to know in order to close the sale. If your offer has a guarantee, is “limited”, is new or comes with an excellent discount, now is the time to tell them.
  3. Bonus Step. Create several different Headlines. Prospects will more than likely find their way to your landing page via different marketing channels like email blasts, flyers, online ads and so forth. Your headline should be aligned with those different channels in order to align with the people coming from them. This will help you to give a clear message and have a higher conversion rate.

Hopefully these Steps will help you to create a Landing Page that creates a high level experience. You can use them on practically any landing page with any type of product or service and, if you use them correctly, you’ll find that they work.

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