Today’s tip requires a lot of thinking and creativity (and probably some software as well), but in the long run, will be a great way to help you brand you business, website or even your blog.
Create a logo.
This is something that I’m working on for both The New Business Blog and In My Memories. Actually, let me rephrase that, this is something I’ve asked others to work on for me.
Unfortunately for me, I don’t have an artistic or creative bone in my body, but with programs like Adobe Photoshop it’s becoming easier for people with a little bit of skill to come up with very creative and endearing logos.
If done well, a logo can be something that you can use for people to instantly recognize your business or site. Think about it, I bet you could tell me what the logos for Microsoft, Pepsi, AT&T and the NFL look like without batting an eye.
A logo that is instantly recognized and associated with your product, business or site is worth its weight in gold, so regardless of whether or not you think you need a logo, it’s worth looking into.
Even if it’s just different lettering, if you or someone else can come up with an idea that differentiates your business, you have to go for it.