Cheap Ways to Market Your Site – Part 16

The good thing about today’s tip is you can spend as much money as you want. The bad thing about today’s tip is you may ultimately have to spend a lot of money for it to be effective.

Try a Pay-Per-Click marketing campaign.

Essentially in a Pay-Per-Click marketing campaign, you create an account with a search engine (probably Google or Yahoo!) and you bid on specific keywords for your site. When someone types in one of these keywords, your site will be at the top of the search results, usually highlighted in the “sponsored links” category.

The nice thing about Pay-Per-Click marketing is it really narrows in on your target market; you’re not advertising to the whole world, just the people that want to search your particular keyword(s).

Unfortunately though, you do have to pay the amount you bid each time somebody clicks on your link.

Let me give you an example:

Let’s say I want to bid on “business blog” with Google’s PPC program. I create an account and I see how much the highest bid on “business blog” currently is. Let’s say the bid is $.25 per click. I would go in and out bid that amount ($.30) to ensure The New Business Blog was the first site listed.

Now, whenever anyone searches the term “business blog” The New Business Blog would be the first site to be listed. Now, whenever anyone clicks on my link, my account with Google is debited by $.30.

When you create your account and bid on your keyword(s), you set a spending limit so that once you’ve reached the amount of clicks to bring your account balance to $0, you will no longer be ranked first.

There is a lot of work that goes into researching which keywords to bid on, how much to bid, what keyword description you should use, etc. So, if you’re serious about starting a PPC campaign, I would recommend doing a lot of homework.


  1. With a Pay-Per-Click campaign, the daily budget can be adjusted based on the performance of individual advertisements. When properly implemented, Pay-Per-Click advertising can be highly efficient.

  2. The internet brings enormous potential for marketing your business and just about everything your business has to offer; the networking has just begun.

    Business directories have become an effective way for the public to express opinions, make comments and select the appropriate business to deal with. On the same hand, business directories offer the business a great opportunity to advertise and get enormous internet exposure. For businesses that increase their exposure and generate interest through listings in business directories has become the smart thing to do. The powerful marketing tool of business directories will be enjoyed by the innovative public for a long time to come.

    Businesses that use internet business directories enable them to receive instantaneous feedback. Enhancing the relationship with a customer can increase business success. Customers always look for the opportunity to give feedback to the business and the internet business directory has made it a great quality control avenue. Scary? Not for the business that is willing to adapt and market their business with this technology.

    For marketing and promotion, the internet business directory has become an important part of business strategy.

    Tristen Thomas