Cheap Ways to Market Your Site, Part 8

I have to apologize in advance; today’s “Cheap Way to Market Your Site” really isn’t a way to market your site, but ultimately it will help you in marketing your site.

Confused? That’s okay, keep reading.

Keep a daily journal of your marketing activities

Much like writing a business plan, many people don’t log their day to day activities when they’re starting or running a business or a website, probably because they are either to busy actually running the site or think that logging activities is a waste of time.

Not logging what you do is a terrible mistake!

By logging your daily marketing activities you will be able to quickly and easily identify which strategies that are working for you and which strategies need to be reevaluated or dismissed.

Your “log” doesn’t need to be anything extravagant. For example, just write, “Today I added my URL to the signature line of my email accounts.” Nothing elaborate, but detailed enough to jog your memory when you come back and look at it.

By using this log, if you have a sudden spike in the number of hits your site receives each day, you can go back and look at the recent marketing activities and focus on those ideas, considering they probably account for the spike. Or, if for some reason, you find yourself getting less hits each day, you can quickly correct any marketing “errors” you may have made.

Logging your marketing activities doesn’t have to take a lot of time, but it will certainly help you save a lot of time when you’re trying to figure out which strategies are working for you.