Marketing and Advertising Tips for the Small Business Owner – Part 1

If you’re a small business owner today then you better know how to market your business or you’re not going to be in business for very long.  There are, to be sure, many different things and tasks that you need to perform on a regular if not daily basis.  Do them and, with time, diligence and patience, you’ll see your client base increase as well as your revenues.

One of the most imperative tasks that you need to accomplish when you’re in business for yourself is to know who your customers are.  No, we don’t mean that you should know Bob or Mary and their family member by name, we mean that in general you should know what you’re selling and who your ideal customer is.  Knowing what type of person will be interested in your product or service, why they would want what you are selling and what their motivation would be is key to being able to give them what they want. The simple fact is that you can’t start selling anything until you’ve defined your product and positioned it correctly in the public’s eye.

One of the best direct marketing concepts still today, even with all the internet and social media hoopla, is postcards.  They deliver a sense of urgency to your potential customers, have a much higher read-rate than letters, and can help you keep a lid on your mailing list. Not only that but they can be seen by others who may happen upon then in someone’s home as they’re very visible.

Another excellent way to build affinity for your brand and promote it at the same time is to print and send a survey to all of your existing customers. This goes back to knowing your customers and, with a survey, you can find out who they are in as much depth as you like.  You can ask where do they work and what type of jobs do they have, what types of things they do for recreation and what magazines and TV shows they watch.  This info can give you an excellent idea about what they’re looking for from you and, if you want a great response, you can give them a discount offer for helping you out by completing the survey.

There are a lot of other Tips that we’d like to share with you so come on back for Part 2 and bring a pen and paper.


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