Small Business Marketing Tips

As a small business owner there are many ways to market your business that won’t break the bank but will provide a great revenue push for your company.  Many of these can be implemented for a very reasonable cost and will generate leads and revenue quickly. Below you’ll find a handful of the best that we’ve seen over the years.  Read them and use them well to build your small business.

One of the worst things that small business owners do is try to advertise like big companies.  The simple fact is that this can’t be done on a small budget.  Better to design what advertising you can afford to produce sales right away. Great offers are still one of the best ways to increase sales dramatically and should be included in everything that you send out into the public’s eye.

If you’re losing sales because your product is high-end and expensive you may want to consider offering a scaled-down, low-cost version for those that are hesitant to spend the money you need to make on the top of the line model.  The truth is, if you have a great product with all the bells and whistles you can still make sales to those that can’t afford it by taking away some of those bells and whistles and giving them a more basic model.

The opposite of this of course is to offer a premium product or service for those that are looking for the best and are willing (and able) to pay for it.  You can boost sales significantly this way and of course your total revenue by offering premium or combining services into a premium package. The last thing that you want to do is lose sales because someone felt that your product wasn’t as good as they needed it to be when in fact it is.

Lastly you can trim the size of your advertising. If what you’re getting now is costing too much trim it down and make it sharper and leaner. In many cases a smaller, easier to read ad will do better than a longer, more convoluted ad.  You can also stretch your advertising budget by running 2 smaller ads instead of 1 large ad.

The truth is that, as a small business owner, you need to constantly be on your toes and looking for new ways to generate interest and affinity for your brand.  It may be cliché but thinking outside the box, especially when it comes to advertising and marketing, is something you need to focus on every day.



Speak Your Mind