Social Media Marketing for the Small Business: Series 1 of 8

It seems that everyone is talking about how great Social Media is and how it’s a necessity in today’s market.  The problem; many people still don’t know how to utilize Social Media to their advantage.  In this 8 part Social Media synopsis we’ll take a look at the best social media outlets and how to best put them to work for your business.  Basic and advanced strategies that will help brand your biz and increase your revenue ASAP.

One of the biggest players on the social media scene is of course FaceBook. To get started putting the behemoth to work for you start by signing up for a regular account and then using the business name to sign up for a Business Fan Page.

While you’re busy doing that also take some time to research some of the Fan Pages of your competitors or other businesses that are similar to yours.  Take a look at what they’re doing, how they’re doing it and hat kind of content they are posting. This will give you a much better idea about what you should be doing, or how to do your Fan Page even better. Checking out what kind of pics they use, what their videos are espousing and how many ‘friends’ the have will steer you in the right direction for practically nothing.

If you already have a regular (read; personal) FaceBook membership account what you want to do next is expand the FaceBook presence to your business.  You can do this by creating a Business Account or a Business Fan Page.

Best to get a Business Fan Page as the Business Account has all sorts of restrictions and is quite basic.  A Business fan Page on the other hand lets you create a FaceBook page where your customers can register as ‘fans’ of your company.  Once they do this they will get every single update that you post to your page, thus creating a connection directly to your biz.

While you’re at it you should also consider running ‘hyper local’ ads on FaceBook to connect with all the people who live in your general vicinity.  If you’re a brick and mortar store or service center this is vital as FaceBook is worldwide but your customers might not be.

Now that you’ve got the Face working for you it’s time to move on to Blog post #2, Twitter.  Use this advice well and we’ll see you there.