Social Media Marketing for the Small Business: Series 7 of 8

Hello and welcome back for Part 7 of out 8 Part Social Media series.  Today’s topic is how to leverage a combination of different Social Media tools to best market your business online. The simple fact is that, as the old saying goes, you don’t want to put all of your eggs in one basket.  One social media site is a good start but a combination of several going at the same time is your best bet for a good return on your investment.

Cross-marketing is the first task you need to accomplish.  Connecting your FaceBook and Twitter accounts for example is an excellent idea as your posts on each will show on the other, doubling up your efforts.

Connecting your LinkedIn profile to your Blog is next, as LinkedIn has a feature that will let you publish a synopsis of your latest Blog on their site in your account, automatically updating your profile every time you post to your Blog.  Nice!

Integrating Twitter into your Blog is a great idea and makes it so much easier for your readers to tweet about your posts directly from your webpage.  There are also a lot of other sharing tools out there that will allow you to give your readers the ability to easily share your posts to other social media sites as well.

Once you’ve become adept at doing these tasks (and are performing them regularly, if not every day) you’re ready to execute a multi-media marketing strategy.

For example, once you post a video to YouTube you can then post about it on your Blog, Tweet about it on Twitter and, since these should be connected, your FaceBook fan page will get the updates too.  Sharing it on Pinterest and other sites as well is a great idea and will allow you to get lots more mileage from a single video.

Of course you’ll want to make sure that the social media websites that you’re posting to make sense for your business.  Pinterest, for example, is heavily into photos.  If you’re a service oriented company they may not be the right site for you.

Consistency is also key here as, if people come back to visit and you don’t regularly have new content they’re going to fall off in droves.  Keep posting and keep the great content coming and you’ll not only build an audience you’ll keep them coming back for more.

Then of course you will want to come back for more, specifically Part 8!