Social Media Marketing for the Small Business: Series 8 of 8

Welcome back for the final part of our 8 Part Social Media series.  In this final blog we’ll be talking about how to monitor the conversations (i.e. feedback and reviews) that will inevitably find their way onto the internet about your business and/or services.  More specifically we will talk about how best to make sure that they stay positive (aside from your company always giving excellent customer care, of course).

There are 5 steps that your company can take to make sure that you are always on top of any content being posted about your biz that wasn’t posted by you.

1) Set up Google Alerts, a free email update that will alert you any time your company is mentioned on the net.  Any time your company or product/service is mentioned online Google sends you an alert and shows you where it is. Powerful stuff indeed.

2) Get to know Google Analytics and use it often.  This will not only allow you to track your social media campaigns it will also show you which websites are sending the most traffic your way. It’s a powerful tool to evaluate the success (or failure) of any marketing effort you make.

3) Use FaceBook Search to see who is talking about your company on the Face and of course what they’re saying about you.  (Hopefully it’s all positive.)

4) Search the same way on Twitter. If you recall we mentioned TweetDeck and Seesmic in an earlier part on Twitter.  Use these services to monitor any word or phrase and keep track of who’s using them and when.

5) Use any services that will push info back to you via email about specific phrases or words that you wish to track.  BackType is one such service that will send you an alert (similar to Google) when your company or the word or phrase you choose is mentioned anywhere online.

Keeping track of what’s being said about your company online may seem like a waste of time to some but the fact is that, if you do it well, you can see where you’re doing things right, where you’re making mistakes, and put out small fires before they get out of control.  Controlling what is being said about your company is impossible but responding in a timely manner and taking care of customers is certainly not and is vitally important in today’s hyper-fast information age.

We hope you’ve enjoyed this 8 Part series about Social Media Marketing and we wish you the best of luck in all of your future Social Media endeavors.  Check back often for more tips and information and take care!