Three Steps to Improve Twitter Conversions – Part 3: Post During Actionable Times

Today’s post is the final of a three post series which will help you improve your conversions on Twitter. Click the following links to read the first post (Tweeting in blocks) and the second post (hide the good stuff) if you haven’t already done so or would simply like a refresher.

Now that you’ve learned to Tweet in blocks and how to structure those blocks to help you gain credibility, you’re about to learn what might be the most important Twitter lesson of all: what time of the day to send out your blocks of Tweets.

TIP #3 – SEND YOUR TWEETS OUT WHEN MOST PEOPLE CAN TAKE ACTION

Don’t get me wrong, it’s important to send out Tweets all throughout the day, however, if you’re trying to get people to take action – whether it’s sign up for your email list or buy a product through your affiliate link – there are certain times of the day that are statistically proven to produce better results. Based on my experience, here are the blocks of time with which you will see a better click-thru ratio:

  • 11 am to 1 pm Eastern Time
  • 8 pm to 11 pm Eastern Time

Sure, you’ll still see clicks outside these times, but I guarantee you it won’t be anything to write home about. There will either be too few people online, or your followers will be preoccupied with other things.

During the 11 am to 1 pm timeframe you’ll be catching people on their lunch break. While you’re likely to see an increase in clicks during this time, since many people are still at work, you’re probably not going to see a gigantic spike in “action,” meaning don’t expect to make a ton of affiliate sales in the middle of the day.

However, during the 8 pm to 11 pm timeframe, not only will you see a jump in clicks, but you should also see a dramatic spike in action taken. This is because not only have most users had dinner and put the kids to bed, but they’ll feel far more comfortable signing up for your email list or buying a product from their home computer.

So, to sum it all up – to dramatically improve your marketing and conversions on Twitter, do the following:

  1. Tweet in bunches of 10 to 12, spaced 45 second to 1 minute apart
  2. Send out 1 link for every 2 non-link Tweets
  3. Focus your efforts between 11 am to 1 pm, and 8 pm to 11 pm

By following these tips, I think you’ll be pleasantly surprised in how much you can get out of Twitter.