Write for Readers, Not for Google

If you’re an internet marketer, or even just someone who runs a blog for fun, you know how important Search Engine Optimization (SEO) is for getting lots of free and targeted traffic to your website. After all, there’s a reason why people who are great at SEO can essentially charge whatever they’d like in consulting fees and still be in high demand.

That being said, you have to make sure you keep in mind that when you’re writing your content, you’re not writing for just the search engines. In fact, writing for the search engines should be the furthest thing from your mind!

While it may seem obvious or even a bit corny, you have to remember that you’re writing for your readers. Your readers – not spiders or bots – are the reason your blog gets any traffic or makes any sales, so it’s vitally important that these people are at the forefront of your mind whenever you’re writing content for your site.

If you spend too much time writing for the search engines – cramming in keywords to every sentence, being overly redundant, or not paying attention to the tone or flow with which you write – it doesn’t matter how much traffic you get from the search engines because the traffic you do get will leave your site almost immediately, never to return again.

Instead, focus on simply writing quality content. In doing so, you’ll build long term traffic, and will be far more likely to get people to back link to your site, which in turn will help your site to rank higher in the search engines.

What are your thoughts? Please leave your comments below!

Comments

  1. Hi you are right web design is not as simple as just creating a site there is so much to think about.. what confuses me is all the keywords mmeta tags etc

  2. I agree. There are many manufactured post that don’t sound very natural. thanks

  3. I totally agree. For someone like myself who is new. I’m all about content & effectiveness! Great contribution! Thank you!

  4. I have same opinion that writing for bots and spiders isn’t as much worthwhile as for readers. These two things are connected with each other. Bots are just machines. First priority should be readers because if the readers like it bots will definitely like it. But if only spider likes so it might be possible that people won’t take your words into consideration for a long period. You may influence them to come to your blog for only once but you can’t engage for long time.

  5. Michelle Tree says

    I agree completely. Internet marketers who are blogging to drive traffic often forget that their tone and personality in a blog influences their brand identity with the reader. If they are focused on keywords versus content, readability and tone, they are likely missing a great branding opportunity.

  6. Great information and you are 100%…it doesn’t take a rocket scientist to figure out when the writer is more concerned with keywords than content. I have left blogs before for this same reason, and you never seem to return. Very important information!

  7. I have a similar post called “Write about your Passion, not your Industry” http://www.myfirstboisehome.com/2010/02/loans-idaho-mortgage-bloggers-passion/