In order to illustrate a point, this post is going to be incredibly short. Itll also be one of the most important posts youll read with regard to copywriting and getting more out of your readers.
As a writer, you need to remember that your readers have a limited attention span, and will not read every word on your page.
In fact, Ill bet that right now, youre just skimming through this article, looking for something to grab your attention.
If you do it, you must assume that your readers are doing it, too.
As you are writing, remember that any long paragraph will be skimmed through, and in many cases, glanced over completely. Be sure to break your writing up into smaller chunks.
One way you can help to cut down on your writing is to frequently use lists. Your readers love them and they force you to cut down on the amount of words you use.
Another trick you can use to make your writing stand out is bold your important points, since your readers eyes are naturally drawn to print that stands out.
Last but not least, make your point quickly. Dont wait until the fifth paragraph to start making your move.
What are your copywriting tricks? Leave a comment below.