I Got A Piggyback Ride From Obama!

I thought I would take a quick break from coming up with my own content, and have asked several prominent bloggers from around the world to guest post on The New Business Blog.  The first such blogger is Marshall Wayne.

Marshall is a world renowned entrepreneur and self-made social media expert.  I’m truly honored to have him guest post on The New Business Blog.  Without further ado, here’s Marshall’s post:

I Got A Piggyback Ride From Obama!

I really did get one, but it’s probably not what you think.

I’m going to show you a valuable “trick” that I use to get more people to watch my videos, read my articles, and for the search engines to pick them up as well.

To better show you what I mean, look at the following two subject lines that I might title an article or video:

My Thoughts On The Movie, “The Secret”.


What Oprah and Will Smith Really Think About “The Secret”!

Doesn’t the second one seem quite a bit more exciting?

Sure if you know me you might watch the first one, but many more people will watch the second one.

It’s just much more exciting.

Then in the video or article I’ll talk about Oprah and Will Smith’s thoughts on the movie, “The Secret”.

I used this example since I’m already making a video like this and have the two YouTube videos from Will Smith and Oprah where they talk about, “The Secret”.

…it’s going to be a great video.

Clearly, having Will Smith and Oprah in the video will make it far more exciting.

It’ll also get picked up in the search results much better.

Oprah and Will Smith get search a lot….A LOT!

You might as well piggyback off their fame to get more traffic and make your videos and articles more interesting.

Now back to the title of this article, “I Got A Piggyback Ride From Obama!”

I used that because I recently made a video where I cut the clips to appear as if I was interviewing president Obama about internet marketing guru Frank Kern.

Here was my subject line for that video:

My Frank Kern Chat With President Obama (Ridiculousness!)

You think I may have gotten quite a few views and responses to that video?

You bet I did!

If you want to watch it, go here:


See the great keywords that are in that URL due to having that subject line?

It’ll get my website traffic for many, many years.

If you’d like to learn more about making creative videos and writing creative articles that piggyback off celebrities, then go to my website here:


Marshall Wayne — The Movie Star Entrepreneur

Pretty great tips, huh?  Be sure to check out Marshall’s site and leave your comments below!


  1. This is a great post and I will definitely begin to implement it! I was at a Mark Hendricks conference and he asked how many of us buy and read the National Inquirer and I thought “no way”! He told us he gets it every week to check out all the Headlines and gets ideas that way. Great post. Thanks.

  2. Hey Alan,

    Thanks for the comment. I agree, Marshall did a great job with the post. Interesting that you were told to check out the headlines from the National Inquirer, but I guess that makes sense!


  3. Catchy titles definitely work! After reading Marshall’s sensational words of wisdom, I’m going to spice up my titles. Mine are boring compared to his! Really good stuff,

  4. Cheryl, thank you for the kind words.

    Also Alan you’re right about seeing what the magazines like National Enquirer have for their headlines. They are experts at having to catch people’s attention in a hurry before they check out.



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