Top 3 Ways Digg has Jumped the Shark

As I expected, yesterday’s post regarding my thoughts on Digg becoming nothing more than a bad high school clique was a pretty big hit.  Within 8 hours of submitting, it had received over 250 Diggs, was listed as the top upcoming story and, judging by the comments on Digg, was causing quite a stir.

It also disappeared for no apparent reason.

So, rather than be discouraged, I thought I’d pick up right where I left off and write another post on ways Digg has “jumped the shark,” which of course is in reference to the popular term (God, that made me sound so old) meaning where things started going downhill.

(As a side note, be sure to check out Jump The Shark.  It’s a great waste of time.)

So, without further adieu, here are the Top 3 Ways Digg has Jumped the Share:


Before Digg sold out and added the shout system, submissions had to be discovered through either browsing Digg’s upcoming sections, or by checking out what your friends had submitted.  Either way you found the story, you had to be actively searching for stuff to Digg.

When the shout system came along, all of this went out the window.  Yes, you can still do your Digging the old fashioned way – but on top of that, you now have submissions being jammed down your throat by overzealous shouters.  I know because I used to be one of them.

The shout system really goes against everything that Digg originally “stood for” because it has essentially done nothing but promote “blind Digging.”  What I mean by this is you Digg a story not based on whether or not it was a good submission, or because you want to bookmark it for later reading, but simply because you’ve been asked to Digg the shout.

I’m sure there are a lot of Digg users who ignore most of their shouts, however, there are still plenty of users you try and shout everything that comes their way.  This is probably based in the fear that if they don’t Digg, they’ll lose friends and be relegated to Digg’s black holes – after all, it’s widely believed that the best way to get submissions promoted is to not only add lots of friends, but the “right friends,” i.e. the power users.

This leads me to my next way Digg has jumped the shark –


Full disclosure – I have no proof that any of Digg’s so called “power users” are doing anything wrong.

Now that I’ve got that out of the way, it’s pretty obvious they (meaning the power users) have to be up to something fishy and/or in cahoots with Digg administrators.  What else explains the fact that front page stories generally come from the same 25 or so users?  I really can’t think of anything.

Since Digg was founded as and gained massive popularity for being a social site, shouldn’t the main social circle consist of more than the same 25 users?  By allowing itself to become dominated by the power users – therefore moving away from its roots – the “Digg experience” has become an exercise in futility for a vast majority of everyday users.

Now, I can’t speak for everyone, but I don’t have any grand illusions that ALL of my submissions should hit the front page – however, I’d probably be a much more active user if I felt I stood a shot to get one up every once in a while.


One of the things that first, I guess for lack of a better word, attracted me to Digg was the fact that it was sort of a grass roots site, meaning as long as you submitted good content, you stood a shot of getting up on the front page.  It didn’t matter if the submission was an article from CNN or if it was just some interesting post from a random blog – good content was good content.

Now, not only do the power users dominate the front page, but so too do the same websites.  Cracked, Huffington Post, Daily Kos, Think Progress, Tech Crunch, NY Times, Time, Telegraph – these sites completely dominate the front page.  Anything non-corporate doesn’t stand a chance, no matter how good the submission.

Again, I’m not saying that every Tom, Dick and Harry with a blog should get every submission up on Digg’s front page, but at the same time, if they a quality article is submitted from their site, shouldn’t it at least have a fighting chance?


Here’s what will happen next, if everything goes as I expect:

  1. I’m going to submit this to Digg, with an incendiary description
  2. It’s going to get other users like me riled up
  3. The submission will get over 300 Diggs
  4. The submission will then disappear never to see the light of day
  5. When I wake up and check my account tomorrow, it will have been suspended

So, on that note – happy Digging!


  1. Ok, I definitely pussed out with my description. I was going to reference “power users” and “circle jerk” but, like I said, I’m a wuss.

  2. LOL, nice article on the topic. So you mean there’s an active ‘power-users’ community digging the same ‘netcasters’ for full profiting of the traffic on those servers making those normal digg users get automatically attached to those news services? Then it became like ads in a way, to register to those sources.

    Now I understand how my diggs weren’t really having an effect in any way: even looking at the ‘time-frame’ of your own post being at least shown on the category pages should have some random clicks: not even.

  3. I refer to my post of yesterday. Autobury top diggers …. think about it … a few hundred people who view the upcoming section auto burying their stories. We get back 60% of the front page. It becomes social again. End of problem.

  4. Hey, I’m gonna digg it up to the rafters. Logged in today, and half my friends have been inexplicably banned. Submitted a protest post from a friends (called “Bring Benny and Other Diggers BACK”).

    My account will probably be pulled in 3…2…

  5. Strange that your last submission just disappeared. – I contacted digg and sent them the link to that submission and in my comment I suggested that other uses do the same in the hope that we might get Digg’s attention so they could start to listen to their users.
    Seems that Digg is much more interested in selling advertising space than honouring it’s users!

    I wont let them know about this submission… lets see if it’s still (t)here in the morning…

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  8. Not sure DIGG will be around in a few years.

  9. I have been getting frustrated with Digg as well. I was advising my cleaning business start ups to use it by writing informative articles, but most of them just lost interest pretty fast because they remained buried.


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