Passing the Toughest Test of All

It appears the four and a half hours I spent last night formulating my three sentence mission statement wasn’t spent in vain. The “draft” of the statement has been reviewed and passed the most difficult test known to man – The Girlfriend Test.

When I posted my business blog last night I had what I thought to be a nearly complete mission statement. I had outlined the premise of my business idea, the products and services I plan to offer my customers and had mentioned the virtues and ethics that would set my business apart from any and all competitors. Another 15 or 20 minutes and I would have my final mission statement, right?


When I went to bed last night a little after 1:30 in the morning, I had a statement that hardly resembled the one I started with four hours earlier. After examining nearly every word, its placement, tense and everyone one of its synonyms, I finally was able to come up with a mission statement that made every word count, was radiant, flowed well and properly captured the spirit of my business idea.

So why was it that I was more nervous after finishing my statement than I was before the evening started? Now I finally had to share it with someone. With bated breath, I emailed the mission statement to my girlfriend, knowing that if she was able to find little or no fault with it, presenting the statement to my business partner would be a piece of cake. My girlfriend has always had a way with words (a skill that continues to elude me) so if she thought my statement was good, then it really was good.

Today, around lunch time, I gave her a call, knowing she had ample time to tear my previous night’s work to shreds. When she picked up the phone, I don’t think I even said hello, I just asked, “How was it?”

“It was really good. You used the right words in the right places and it’ll make the readers feel your passion for both your business and for your customers.”

That was all I needed to hear. Tomorrow I’m going to sit down with my business partner, go over the statement and hopefully have something to post along with the back-story behind the business. Then hopefully it will pass the tests of the court of public opinion.

But, for the time being, I’m happy to have passed the toughest test known to man – The Girlfriend Test.