In case you havent heard, Google has finally taken steps to ban advertisers who promote links to scam sites. These types of sites and offers include crazy get-rich-quick schemes, teeth whiteners and weight loss products.
Previously, Google would simply take down an advertisement if it pointed to a sketchy site or violated any terms and conditions, in essence banning the advertisement, not the advertiser.
Obviously, this is pretty huge news, as Google is critically important to any internet marketer, and is more than likely the marketers largest source of traffic.
Aside from being news worthy, Googles actions illustrate an even larger point for those of us who are internet marketers: you have to focus on running a legitimate business.
Unfortunately, too many internet marketers have become modern day snake oil salesmen. They pitch products they know nothing about, or worse, that they know wont live up to their outrageous claims, and try to scam as many people as possible in order to money. Once one well runs dry, they simply pick up and move on to the next bogus product or niche.
I have been looking at outsourcing techniques for a while now because to be perfectly honest, working a full-time job and then working another four to six hours each night on building my online business was becoming quite a drag, both mentally and physically.
If youre anything like me, you have a tough time letting to and assigning work to other people. However, since there are only 24 hours in a day, theres really only so much that we can accomplish on our own.