Top Marketing Tips for the Small Business Owner

As an entrepreneur it’s no doubt that you are constantly searching for effective but economical marketing tools to find new customers and generate sales. Below are a number of excellent, cost-effective tips that should help you to do just that. Enjoy.

  1. Include an offer in your advertising. The more attractive you can make it the better, and give your customers an easy way to take action and acquire that offer.
  2. Have a more economically priced version available. If you sell one or two products that are relatively high-priced, you should have a “stripped down” version of them available for customers who may want them but not want to pay full price.
  3. Have a premium version of your product. Just as you will have customers looking to get something “cheaper”, occasionally you will also have customers who wish to get “the best”. Offering a premium product, possibly a combination of products or services that you offer, can boost your average sale and revenues.
  4. Consider using unusual or unconventional methods for marketing. This differs with the type of business that you have, the area that you serve and the type of offers that you are able to make. Thinking “outside the box”, while it might sound cliché, can sometimes generate a lot more sales because people aren’t used to seeing your advertising in a different way.
  5. Reduce the size of your ads. Most business owners believe that they need to increase the size of their ads in order to generate more sales but, in some cases, the opposite may just be true. Sometimes a shorter version of your advertisement will get a better response.
  6. Partner with some other small businesses on your advertising. If you can find businesses that don’t compete with yours and advertise your products together, you’ll get your advertising at less cost and possibly get a lot more sales too. Cross promotion like this, if done well, can oftentimes deliver an excellent ROI.
  7. Offer a really special deal to your already existing customers. You already should know that selling to an existing customer is easier, and cheaper, then selling to a new customer. Why not take advantage of this fact by offering your existing customers an amazing deal on a service or product that they have already purchased and might need again? You can do the same with new products or services that you might be offering, giving them the opportunity to get them “first” before you offer them to the general public.

And there you go! Seven excellent marketing tips that, hopefully, will help you to increase the amount of new customers contacting you, and the amount of new sales your company generates.

Just remember that even if one tactic doesn’t work particularly well, or doesn’t work well the first time, you shouldn’t give up on it completely.  Sometimes it takes a few views in order for a new customer to actually “see” your advertising and respond to it.

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